Forever 404 Collection
“A Collaboration for the city…”
We partnered with the Atlanta Hawks Shop and Atlanta Fashion Week to bring you a capsule released in conjunction with the Atlanta Hawks “City Edition” uniforms. This collaboration comes at the start of Black History Month. We are humbled to be part of this amazing and historical opportunity.
As a team, the opportunity to create this offering for the city is humbling, exciting, and a way to say, “Thanks.” The three of us found our footing in the City of Atlanta. Coming from the West Coast, East Coast, and Midwest, this city embraced us, believed in our vision, and propelled us to this moment in time. “Bearing Fruit Since 1968”— which serves as a nod to Underground Atlanta and the year the then St. Louis Hawks moved to Atlanta — is an acknowledgment of all the great leaders, talent, and innovation that has come out of this city since that time – including us.
Honor Roll is committed to the process of excellence. As a brand, we aim to inspire others to step out and use their voices, talents, and minds to continue growing the footprint and influence of this city. We thank the Atlanta Hawks organization and Atlanta Fashion Week for supporting our vision and look forward to the next chapter!